Tuesday, 16 March 2021

The last time an adventurous livery came into F1 (HRT 2011)

Recently Williams launch their Williams FW43B to the world with their new car and livery, and the livery was adventurous to say the least. People either compared looking like a 2005 Sauber C24, a Paracanthurus hepatus fish (Finding Dory) or even the comment of someone made it in a create a livery in the recent F1 games (my opinion as-well, although the colours are right for a Williams).




So when the last time an adventurous livery came into F1. It was HRT (Hispania Racing Team) in 2011, to give the F111 a little jazz help them get some more sponsors onto the car. The team employed Hollywood concept vehicle designer Daniel Simon, known for his work on the 2011 film Tron: Legacy to design the car's livery. When the car was launch it has slogans on the car such as "This could be you" on the side-pods, "This is a cool spot" on the rear wing plate and "your logo here" on the front wing plate (shown below) to encourage sponsors to put their brand on their car. Also, adding large racing numbers onto the car which will help the viewers know who driving what car.


Once again people either compared looking like a 2005 BAR 007 or it looked cringe worthy with the slogans. Personally, I liked the livery. The colours worked for starters, it was clear to see on the TV, the livery was easy on the eye. Slogans wasn't offensive at all, it was to encourage sponsors to put their brand on their car.

Well did it work, encourage sponsors on the car? kind of (really, no), one on the front wing plate (don't know who they're); while the team had new owners by the middle of 2011 putting the HRT logos on the side-pods by the Belgian Grand Prix.


By 2012, the team went back to a conservative livery (and a bit of a boring one too) ending the adventurous livery from 2011.

Nice try HRT.

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